Sep 15, 2020
Pixal506 is a tech company based out of New York and Costa Rica. Antonio Ramirez, CEO of Pixal506, sat down with Scott to discuss remote work and working in Costa Rica during COVID19. Antonio Ramirez gives tips on creating award-winning websites and how to set your website up for success.
Resources talked about in...
Sep 4, 2020
Cybercrime has increased during the COVID-19 pandemic posing a business problem for CMOs given the amount of technology marketing teams control. In this episode, Scott discusses the challenge with Patrick Kehoe, CMO of Coalfire, a cyber risk assessment firm. Here are some of the things heads of marketing should be...
Sep 4, 2020
Matt Stevens, former head Digital Marketing at Gartner and CEB, faced a significant set of challenges building out an inbound marketing engine that would deliver sales. Scott and Matt discuss how he was able to get the sales organization to accept Inbound Marketing as a solution to increase their productivity and make...
Sep 4, 2020
Scott sat down with CMO and Advisor, Stephanie Anderson, to discuss how to survive in a sales culture as a B2B marketer. In this episode, Stephanie shares what's on the minds of CMOs, advice for new CMOs, and how to successfully navigate organizational culture.
Sep 4, 2020
Scott continues the lively discussion about the value of outbound sales with Brent Adamson, a VP at Gartner and author of The Challenger Sales and The Challenger Customer. In this episode, Scott and Brent debunk the idea of Challenger Marketing as a sales methodology and unpack why sales and marketing need to co-own the...