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Sep 4, 2020

Cybercrime has increased during the COVID-19 pandemic posing a business problem for CMOs given the amount of technology marketing teams control. In this episode, Scott discusses the challenge with Patrick Kehoe, CMO of Coalfire, a cyber risk assessment firm.  Here are some of the things heads of marketing should be concerned about:

  • remote teams accessing customer databases
  • microsites and websites
  • content management systems
  • "off the radar" landing pages

"If you haven't been breached, it's likely a matter of when, not if, so you have to stay proactive," says Kehoe.